Leader Of The Brand.
Does Brand Authenticity Always Follow The Leader?
For a younger and increasingly influential generation of consumers, a brand’s authenticity matters.
Our new blog series, ‘WTF Do We Do Now? Business in the Time of Corona,’ explores the question business leaders all over the world are asking right now: how do we keep our businesses going—and growing—during a crisis? This week, as businesses slowly begin reopening, our CEO Tom Stirling explains the best ways to communicate your reopening plans to […]
Whether you realize it or not, when you are networking at an event or presenting to a large group of prospective clients, you are marketing your organization’s brand. Even if you are not aware of it, all in-person interactions are opportunities to showcase what your brand is all about based on what you say and […]
As a college student on the brink of graduation, or someone considering making a career change, landing that new opportunity can be a huge undertaking. From unanswered emails to crafting cover letter after cover letter, the challenge of getting noticed gets discouraging fast. So what can you do? Leverage your relationships. Take Advantage of Networking Opportunites […]