Disney vs. Starbucks: Loyalty Starts with Leadership
On this episode of Brand2Brand: The Marketing Show, Thomas Stirling and Veronica St. Cyr dig into leadership’s impact on brand loyalty. From Disney CEO’s massive layoffs and disappointing earnings to Starbucks CEO’s antagonistic emails and unionization controversy, leading a brand has never been this complicated. Reference Links
Season Two Highlight Reel
In this episode of Brand2Brand, Thomas and Veronica take a stroll down memory lane, revisiting some of season two’s greatest moments. From discussing the importance of building brand equity to exploring emerging technology, join us as we dive back into everything we covered during season two.
Jasper vs. Sanas: Is AI Coming for Our Jobs?
In this episode of Brand2Brand, Thomas and Veronica discuss artificial intelligence in the workplace, looking at brands like Jasper and Sanas to better understand if AI is really coming for our jobs. We also explore viable AI tools that companies are leveraging to enhance their team’s ability to execute quality work without replacing them. Reference […]
National Geographic vs. Spatial: Traversing the Metaverse
In this episode of Brand2Brand, Thomas and Veronica explore virtual reality (VR). We look at emerging VR brands like National Geographic and Spatial to discuss what this technology means for the future of business and how we connect and communicate with each other, along with the areas where this technology still needs to evolve for […]
Costco vs. Bed Bath & Beyond: What’s in a Brand Name?
In this episode of Brand2Brand, Thomas and Veronica discuss the relationship between price, quality and brand name. We look at brands like Costco and Bed Bath & Beyond to examine the strategies of building brand equity through private labeling. Reference Links:
Pixar vs. The Daily Show: How Psychological Safety Drives Results
In this episode of Brand2Brand, Thomas and Veronica talk about psychological safety in the workplace. We look at Pixar and The Daily Show to uncover how honest environments deliver the greatest results. Reference Links:
Shopify vs. Robinhood: Protecting Your Brand Through Layoffs
In this episode of Brand2Brand, Thomas and Veronica explore corporate restructuring amidst a potential recession. We look at Shopify and Robinhood to dig into how brands are navigating layoffs. Reference Links: Shopify Robinhood
Salesforce vs. Hilton: Brands Winning the Hiring Game
On this episode of Brand2Brand, Thomas and Veronica talk about recruitment strategies in the most competitive hiring market to date. We’ll look at how Hilton and Salesforce are utilizing social media channels to build a powerful employer brand that’s winning over candidates. Reference Links:
Duolingo vs. The Washington Post: Mastering TikTok for Audience Engagement
On this episode of Brand2Brand, Thomas and Veronica explore the brands leveraging TikTok to engage with their audience. We’ll look at the language learning app, Duolingo, and the historic news outlet, The Washington Post, to share tips for success on the platform. Reference Links:
Wing vs. Skydio: The Not-So-Distant Drone Future
On this episode of Brand2Brand, hosts Thomas and Veronica dig into the potential for drone technology to revolutionize commerce and infrastructure. We’ll look at the drone-delivery services of Alphabet’s Wing and the cutting-edge AI-powered drone product line from Skydio to uncover the emerging opportunities drones provide us. Reference Links: